We are thrilled to share that Carlsberg Britvic has selected iProspect to handle its media planning and buying account, following a closed pitch between ourselves and WPP’s T&P.
Carlsberg have been a trusted client of ours since 2023, so we are delighted to be extending and developing our relationship with Britvic’s brands including 7UP, Lipton and Tango.
The appointment follows Carlsberg acquiring the Robinsons squash-maker in 2024, with the deal being completed in early 2025.
James Bailey, Chief Executive at iProspect UK, said: “We are delighted to have been appointed as the media agency for Britvic. We look forward to partnering with Munnawar [Chishty, Chief Marketing officer] and her teams as they drive marketing excellence across a portfolio of treasured brands.”
Combined, the Carlsberg Britvic account is worth £25m in annual billings in the UK, with Britvic making up £16m of this figure.
A spokesperson for Carlsberg Britvic thanked T&P for “more than a decade of award-winning work” and added: “Following a number of years of successful partnership with Carlsberg Group and beer brands here in the UK, Carlsberg Britvic has selected iProspect as our media agency of record, covering paid media across beer and soft drinks.
