Culture marketing success today is engineered, not left to chance.
As we report in Culture Accelerated: A Guide to the Algorithmic Era, culture Is moving faster than ever before, and It's no longer enough for brands to simply show up.
Today's culture Includes more fandoms, more scale, and more conversions from culture to commerce, clouded by less trust, more clutter and more competition for attention. Our new report brings together twin iProspect strengths - platform hyperspecialism and luxury strategy expertise - to deliver a playbook for brands to transform their cultural marketing into a repeatable growth engine.
Our LinkedIn Live event features five Industry experts in conversation about how brands can stay relevant and gain a competitive edge in the era of culture-led marketing.
- Jean-Guillaume Paumier, Global Head of Innovation, iProspect
- Cathy Boxall, Global Head of Entertainment, dentsu
- Edward Campbell, Global Luxury Strategy Lead, dentsu
- Kristina Karassoulis, Head of Luxury & Auto Brand Partnerships UK, TikTok
- Gabrielle Carn, Creative Strategist, MKTG
Watch the replay now, and contact us if you'd like to discuss how these strategies can accelerate your brand's cultural success.
