It was a night of success and celebration for iProspect UK at the Campaign Media Week Awards 2026, with our teams taking home six awards - two Golds, one Silver and three Bronze - for our work with Netflix and eBay.
The wins celebrate what iProspect is all about - brand building with a performance mindset. Bringing together ambitious media thinking, creative storytelling and meaningful partnerships, we're proving that media can do more than just deliver reach. It can create lasting experiences that capture attention, shift perceptions and build deeper connections between brands and their audiences.
WSQK: The Squawk
Client: Netflix
WINNERS: GOLD – Innovation & Creative Excellence, Best Use of Audio
GOLD - Innovation & Creative Excellence, Best Advertiser-Funded Programming or Entertainment
BRONZE – Collaboration & Partnerships, Mid-Sized Collaboration £250K-£750K
BRONZE - Innovation & Creative Excellence, Media Innovation
To mark the final season of Stranger Things, Netflix needed to give fans more than another entertainment launch. It needed a fitting way to say goodbye to Hawkins.
Created with Global, WSQK: The Squawk was a fully realised fictional radio station broadcasting around the clock across DAB, smart speakers and Global Player. More than 1,000 hours of original content brought the world of Stranger Things to life through news bulletins, adverts for Hawkins businesses, in-character presenters and interference from the Upside Down.
Vintage audio equipment and remastered 1980s recordings gave the station an authentic period sound, while its broadcasts evolved alongside the final season's story. The experience culminated in an emotional final transmission, allowing fans to inhabit the world of the series rather than simply watch its conclusion.
Sweeping up 4 wins – this innovative campaign took audio beyond its traditional role as an advertising channel, turning it into an entertainment destination in its own right. By combining storytelling, media innovation and a strong partnership with Global, WSQK: The Squawk created a distinctive way for Netflix to deepen its connection with fans at a pivotal cultural moment.
Live from London
Client: Ebay
WINNERS: SILVER: Media Owners & Media Platforms, Media Idea: Launch
BRONZE: Collaboration & Partnerships, Large Collaboration – Over £750K
To connect with a younger, more affluent audience, eBay needed to change perceptions of eBay Live from a shopping feature into entertainment people would actively choose to watch.
Created with Sky Media, UTAS and After Party Studios, eBay Live from London used the debut of Saturday Night Live UK to reframe live shopping through the energy of live entertainment. As title sponsor, eBay became part of Sky's most integrated brand partnership to date, spanning broadcast, video on demand, social, editorial content, talent, wardrobe and exclusive live-commerce experiences.
Rather than simply advertising around the programme, eBay became part of its world, helping challenge outdated perceptions of live shopping and introduce the format to a new generation.
Together, the wins recognise the campaign’s ability to combine a strong media idea with ambitious collaboration - using entertainment to challenge perceptions, reach new audiences and bring live shopping into the cultural conversation.
Another milestone for iProspect
Alongside our 6 wins, we are proud to have been shortlisted for Media Agency of the Year. While the award wasn't ours this time, being recognised is an important acknowledgement of progress we're making and the passion and dedication of our people and the outstanding work they deliver for our clients every day. It also reflects our continued and strengthened evolution, as we bring together the very best of performance, brand building, creativity and innovation to allow our clients to achieve more.
Further recognition across dentsu
Congratulations to all our teams, clients and partners whose expertise and collaboration made this work and all of the wins possible. Without you, we couldn't continue to turn ambitious ideas into reality.
Sister agency Carat also celebrated success at this year’s awards, taking home two wins (Gold & Silver) for their outstanding work with Co-op.
Here’s to continuing to push boundaries, deliver meaningful growth for our clients and create work that makes a real impact. We're so proud of what we've achieved together and excited about what's next.
Here at iProspect, we turn ambitious thinking into measurable results. Get in touch to discover more about us, and how we can deliver award-winning strategies for you.
You can read the full winners list here - https://www.mediaweekawards.co.uk/Contents/ContentItems/4a1tyscv8pyw8rt6925tpjnt4x.
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