Historically, many brand marketers have focused their attention and resources on either the Affluent (holds a household income of $100k or greater) or the Influential (consumers that influence other’s purchasing decisions). The reality is they’re missing out on a key group of influencers who can provide the ultimate value for a brand.
Today, we’re thrilled to release iProspect’s latest research, “Affluent Influencers: How Marketers Can Understand Their Generational Differences & Tap Into Their Authority.” Which shows that while these demographics alone provide significant impact and influence, it’s where these groups converge that marketers need to turn their focus. By having the financial means, attention and authority as well as broad access and reach, “Affluencers” are significantly more valuable because they not only can support brands directly from their own buying decisions, but they also have the ability to influence others, delivering an exponentially larger total reach both in traditional, offline word-of-mouth, and also in the online/social space.
The independent study of 1,922 affluent adult respondents reveals surprising findings about the best way to dissect this elite group. We found that while 60 percent of “Affluencers” are male, and 40 percent are female, 62 percent of this group brings in an annual income of $100-149K. Only 4 percent earn more than $500,000 per year.
iProspect was able to uncover the “Affluencer’s” attitudes and preferences about everything from friendship and money to how they use technology and make buying decisions. For example:
Some of the more common themes that developed, include:
The full whitepaper is now available. We invite you to download the research today!