News
iProspect @ CES 2023: What's Next In Tech & Media
Blog
In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.
1 mins read
iProspect bags the Zalando media account
Blog
The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
2 mins read
The importance of maintaining investment during periods of financial downturn
Blog
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
4 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
Gaming: The Intersection of Connection and Culture
Blog
Gaming: The Intersection of Connection and Culture
2 mins read
RECMA names iProspect as ‘surging’ in annual media network report
Blog
RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.
2 mins read
Accelerating Growth with the Media Experience
Blog
Accelerating Growth with the Media Experience
2 mins read
Midyear dentsu Ad Spend Report 2022
Blog
The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.
5 mins read
The Intersection of Reflection and Activism: Bringing Pride 365
Blog
Pride. A celebration of LGBTQIA+ identities, a movement for equality, acceptance, and visibility; and a time for brands to display their allyship.
4 mins read
Appreciating our Paternal Figures: Happy Father’s Day from iProspect
Blog
Happy Fathers Day from iProspect
4 mins read
Hollister X Lago Vista Snap Selected as Winner at The 14th Annual Shorty Awards
Blog
Hollister X Lago Vista Snap has been selected as Winner at the 14th Annual Shorty Awards
1 mins read