In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.
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The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
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Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
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Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
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Gaming: The Intersection of Connection and Culture
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RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.
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Accelerating Growth with the Media Experience
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The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.
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Pride. A celebration of LGBTQIA+ identities, a movement for equality, acceptance, and visibility; and a time for brands to display their allyship.
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Happy Fathers Day from iProspect
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Hollister X Lago Vista Snap has been selected as Winner at the 14th Annual Shorty Awards
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