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iProspect @ CES 2023: What's Next In Tech & Media

iProspect @ CES 2023: What's Next In Tech & Media

In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.

1 mins read

iProspect bags the Zalando media account

iProspect bags the Zalando media account

The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.

2 mins read

The importance of maintaining investment during periods of financial downturn

The importance of maintaining investment during periods of financial downturn

Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?

4 mins read

Ad Spend Report December 2022

Ad Spend Report December 2022

Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.

2 mins read

Gaming: The Intersection of Connection and Culture

Gaming: The Intersection of Connection and Culture

Gaming: The Intersection of Connection and Culture

2 mins read

RECMA names iProspect as ‘surging’ in annual media network report

RECMA names iProspect as ‘surging’ in annual media network report

RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.

2 mins read

News

dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

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Accelerating Growth with the Media Experience

Accelerating Growth with the Media Experience

Accelerating Growth with the Media Experience

2 mins read

Midyear dentsu Ad Spend Report 2022

Midyear dentsu Ad Spend Report 2022

The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.

5 mins read

2022 Cannes Lions Recap

2022 Cannes Lions Recap

2022 Cannes Lions Recap

1 mins read

The Intersection of Reflection and Activism: Bringing Pride 365

The Intersection of Reflection and Activism: Bringing Pride 365

Pride. A celebration of LGBTQIA+ identities, a movement for equality, acceptance, and visibility; and a time for brands to display their allyship.

4 mins read

Appreciating our Paternal Figures: Happy Father’s Day from iProspect

Appreciating our Paternal Figures: Happy Father’s Day from iProspect

Happy Fathers Day from iProspect

4 mins read

Hollister X Lago Vista Snap Selected as Winner at The 14th Annual Shorty Awards

Hollister X Lago Vista Snap Selected as Winner at The 14th Annual Shorty Awards

Hollister X Lago Vista Snap has been selected as Winner at the 14th Annual Shorty Awards

1 mins read

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