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Global Ad Spend Forecasts May 2023

Despite the economic uncertainty, global advertising spend is still expected to grow, with media price inflation being the main driver of this increase. However, this growth masks the more lackluster reality: 2023 is projected to be a flat year for ad spend, which will have an impact on both brand and performance marketing.

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The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

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