Industry News

The 2017 iProspect Client Summit: A New Orleans Remix

Just a few weeks ago, many of us were in New Orleans for the 2017 iProspect Client Summit. In a city known for the convergence of tastes, sounds, and cultures – we indulged in all the Big Easy has to offer. There was even a surprise performance from a famous Second Line Band. But first and foremost, we used the inspiring surroundings to fuel our REMIX. Learn more about that by watching the opening remarks from our President, Jeremy Cornfeldt.

Over two days of rich content, we explored ways to leverage the changes in technology, media channels, consumer behavior and conversion trends to succeed.

We worked alongside our amazing clients to uncover ways to connect with their audiences and create frictionless experiences through media; inspiring people to engage, share or convert. We collectively wrote the recipe for business success in 2017 and the future.

The content included a timely session by Sam Huston, iProspect’s Chief Strategy Officer. The shift in consumer behavior and their expectations for brands is driving a need for fast, personal and relevant experiences. Check out Sam’s advice for brands looking to drive business performance in the expectation economy.

I encourage you to check out the Summit video library to relive the wisdom or experience it for the first time. Enjoy remarks from our own Jeremy Cornfeldt and other leaders at iProspect, as well as insights from distinguished clients and industry partners.

Finally, what would the iProspect Client Summit be without an epic party on the final night? A short bus ride through the Garden District transported our group to the legendary Elms Mansion. This beautiful house, complete with a stunning outdoor patio, set the stage for a memorable evening including dinner, drinks and all kinds of dancing!

A big thank you to this year’s speakers and supportive partners. I’m looking forward to the 2018 iProspect Client Summit, May 21-24, at the legendary Broadmoor in Colorado Springs! Hope to see you there.