For the second quarter in a row, CPCs reached all-time highs in Q2 2017. Driven by a number of factors, including increased competition on the mobile SERP and key changes to how Google calculates Ad Rank, these higher CPCs are pushing budgets to the limit.
While increased CPC costs present obvious challenges, there are still plenty of ways savvy advertisers can optimize their paid search performance. Advertisers who want to see continued success in the paid search channel need to be ready to level up their game and take advantage of more sophisticated tools and search features.
Representing 1,800 Google AdWords accounts and more than 200,000 active campaigns, this report provides analysis of the trends and opportunities that are driving today’s paid search market.
Selected key insights from the Q2 2017 report include:
For all the findings and insights, download the full report and get ready to take action.