RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 10 global digital agency network, ranked 10th overall, and 1st globally in the “Search & Activation” category. The listing comes after RECMA released their annual DARD Index at the end of January.
RECMA is the only global industry source that media agencies and groups can trust to independently benchmark themselves against each other by billings, competitiveness, quality, diversity of service and staff retention. The DARD Index ranks global digital networks by four areas of expertise, including Customer Engagement, Consultancy, Technology & Production and Search & Activation. DARD is released annually as a comprehensive study that uses 50 global advertisers, 60 agency leaders and analysts based in New York, San Francisco, Chicago, Los Angeles and Paris, to provide a truly holistic and effective digital agency network selection tool.
“What an honor to be recognized by RECMA,” said Jeremy Cornfeldt, President, US at iProspect. “Our teams around the world work fearlessly every day to be the most progressive, highly informed, best digital media experts and practitioners in the industry. Thank you RECMA, for recognizing our hard work. We love what we do, and as we look ahead with a strong vision for building a digital performance powerhouse, we remain firmly rooted and invested in our search foundation.”
Ben Wood, iProspect’s Global President, said "this is a brilliant achievement and great way to start the year, it sets in stone our statement of intent; to be a truly global network in 2015. Being ranked top in the Search & Activation area of expertise again signifies that iProspect are world leaders in the search space, and this independent recognition demonstrates this is for our clients and our people."
iProspect shares a high rank in this listing with Isobar, Dentsu Aegis Network’s sister agency, who ranked 3rd. Dentsu Aegis Network itself came in 3rd overall of the global marketing and communications groups.