Digital Anatomy of the Affluent Male

There are 19 million affluent males on the Internet and they are shopping online and spending more than ever before. Forty percent of them are shopping online 2x a week or more and spending over $30K annually. This infographic, covers the highlights of who the affluent male is.

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This industry-first study, supported by comScore data, originally revealed who the affluent male is, his behaviors and preferences and how brands can effectively communicate with this audience.

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