Advertisers Mirror Consumer Behavior And Invest Heavily In Mobile
Last year was eventful in the world of paid search. It is accurate to call 2016 the year of efficient growth - with traffic up and costs per click down, marketers enjoyed ad efficiency at scale.
In iProspect’s 2016 Q4 Paid Search report, we unpack these meaningful trends created by both the external fluctuations of the search engines and notable internal client strategy shifts. Download the full report today.
Some key data points and takeaways include:
In many ways Q4 of 2016 demonstrates what we expect to see in 2017, especially the growth and evolution of mobile paid search and Shopping ads. To learn more download our full report.