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Insights

Future Focus 2020 - The Next Ten Years

Insights

Digital Performance Report: November 2019 Edition

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Happy 25th Birthday, Cookies!

After 25 years, the cookie is changing, but not in the way many people think. With rumors swirling of the “death of the cookie,” we look at how this critical part of the web continues to evolve with the industry.

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Data-Driven Commerce - Winning at Commerce in the New Digital Economy

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

Insights

Future Focus 2019: Searching for Trust

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Paid Social Trends 2018 Q1

Coming on the heels of a strong holiday season, Q1 2018 still managed to be a winning quarter for paid social. Overall, spend and efficiency are both up, and brands continue to see strong performance, including conversion on non-reach objectives.

Insights

From Novelty To Necessity

Applications and Predictions for Marketing in the Machine Learning Age

Insights

The Future of Retail