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Insights

Happy 25th Birthday, Cookies!

After 25 years, the cookie is changing, but not in the way many people think. With rumors swirling of the “death of the cookie,” we look at how this critical part of the web continues to evolve with the industry.

Insights

Data-Driven Commerce - Winning at Commerce in the New Digital Economy

Insights

Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

Insights

Future Focus 2019: Searching for Trust

Insights

Paid Social Trends 2018 Q1

Coming on the heels of a strong holiday season, Q1 2018 still managed to be a winning quarter for paid social. Overall, spend and efficiency are both up, and brands continue to see strong performance, including conversion on non-reach objectives.

Insights

From Novelty To Necessity

Applications and Predictions for Marketing in the Machine Learning Age

Insights

The Future of Retail

iProspect Outlines Valuable Insights on the Future of Retail and the Five Key Takeaways for Businesses

Insights

The Camera is the New Keyboard

Marketers have spent the last two decades optimizing for text-based search and social, but Pinterest offers a new type of visual search. In partnership with Pinterest, discover why The Camera is the New Keyboard.

Pinterest - The Camera is the New Keyboard
Insights

Future Focus 2018: The New Machine Rules