Whitepapers

CORE Harnessing the Power of AI and Machine Learning

CORE delivers 2x the impact with unprecedented speed and accuracy. It does this by using bespoke algorithms to interpret data based on real-time business metrics that are processed at a rate of six billion rows of data per minute.

As the world of performance marketing continues to increase in complexity, the man hours taken to deliver business performance are getting greater and greater. The same tactics are no longer delivering increasing performance year on year. Brands are in need of transformational solutions to thrive in a digital economy.

Two of the most powerful developments to impact marketing in recent years – Machine Learning and A.I – are now making their way in to the mainstream and starting to redefine the future of marketing across all digital touchpoints.

But there is much more we can do.

Through the launch of our product, CORE, we believe we can make Machine Learning scalable across all brands and all of performance marketing.

 

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