News
Leveraging the 3 C’s of Media Convergence
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
5 mins read
YouTube SEO Guide
Blog
You have probably heard of Search Engine Optimization (SEO) before. But not many people have heard about YouTube SEO and channel and video optimization on the world's second largest search engine. The more a video is optimised, the better it will rank and the more positive its effect on the rest of the channel. In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform.
17 mins read
Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu
Blog
dentsu announces a strategic senior global hire, with the appointment of Hamish Kinniburgh as Global Chief Strategy & Consultancy Officer, Media, dentsu.
2 mins read
Fireside Chats with iProspect's Women in Leadership: Being a Force for Good
Blog
The third blog of a three-part Q&A series, we pick the brains of these four inspirational women leading iProspect. Get a raw, honest look into their career journeys so far, experiences, turning points and motivations, with a few eye-opening stats along the way. Learn how you can make a real positive difference for people.
5 mins read
Fireside Chats with iProspect's Women in Leadership: Leading by Example
Blog
The second blog of a three-part Q&A series, we pick the brains of these four inspirational women leading iProspect. Get a raw, honest look into their career journeys so far, experiences, turning points and motivations, with a few eye-opening stats along the way. Learn how you can make a real, positive difference for you and your teams today.
5 mins read
Center Parcs unifies media duties under one agency for UK and Ireland business
Blog
Center Parcs has appointed iProspect as its media agency for the UK and Ireland following a competitive pitch process.
2 mins read
Carlsberg Group selects iProspect, a dentsu company, as new global media agency
Blog
Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.
2 mins read
Fireside Chats with iProspect's Women in Leadership: Empowering Careers
Blog
The first blog of a three-part Q&A series, we pick the brains of these four inspirational women leading iProspect. Get a raw, honest look into their career journeys so far, experiences, turning points and motivations, with a few eye-opening stats along the way. Learn hwo to transform your career.
7 mins read
Saga assigns £30m consolidated media brief
Blog
Over-50s brand Saga has consolidated its £30m media strategy, planning and buying account into Dentsu’s iProspect UK.
2 mins read
Common Website Migration SEO Mistakes to Avoid
Blog
Navigating your way through your website's migration without damage can be tricky. Avoid these SEO mistakes during the process and protect your rankings.
4 mins read
Agency-client partnerships: The cost of late briefing could impact 34% of revenue
Blog
Ever since the dawn of the ad age, agencies have been talking to clients about how to solve the ever-growing problem of briefing processes. The performance mindset starts right from the briefing process: it’s all about understanding what drives media performance gains, incremental revenue and brand growth, and what prevents it.
4 mins read
Retail media: the challenges, opportunities and experiments for growth
Blog
Despite a looming recession, retail media is growing – a whopping +29% in Q1 2022 YoY. That’s more than YouTube, and on par with the entire global newspaper industry. Let’s dive into the current state of play, experiments and key takeaways to drive better growth.
10 mins read