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Agency-client partnerships: The cost of late briefing could impact 34% of revenue

Agency-client partnerships: The cost of late briefing could impact 34% of revenue

Ever since the dawn of the ad age, agencies have been talking to clients about how to solve the ever-growing problem of briefing processes. The performance mindset starts right from the briefing process: it’s all about understanding what drives media performance gains, incremental revenue and brand growth, and what prevents it.

4 mins read

Retail media: the challenges, opportunities and experiments for growth

Retail media: the challenges, opportunities and experiments for growth

Despite a looming recession, retail media is growing – a whopping +29% in Q1 2022 YoY. That’s more than YouTube, and on par with the entire global newspaper industry. Let’s dive into the current state of play, experiments and key takeaways to drive better growth.

10 mins read

iProspect appoints Chief Strategy Officer and Group Managing Director

iProspect appoints Chief Strategy Officer and Group Managing Director

Our new Chief Strategy Officer, Amy Watt and Group Managing Director, Chris Worsley have big plans to scale iProspect's brand and performance platform.

2 mins read

The AVOD big bang: consumer and advertiser consumption skyrockets

The AVOD big bang: consumer and advertiser consumption skyrockets

Dive into the current state of play in the UK, how consumer habits are changing and why AVOD is ripe for experimentation

4 mins read

What should brands learn from Google Search Algorithms

What should brands learn from Google Search Algorithms

Google Search Algorithm Updates are a great source for brands to adjust their organic strategy, rather panicking about it. Learn more on how can you use it to your advantage.

3 mins read

iProspect UK and Freemans Grattan Holdings extend media relationship

iProspect UK and Freemans Grattan Holdings extend media relationship

iProspect UK and Freemans Grattan Holdings (FGH) today announce a two-year extension of their long-standing media partnership.

4 mins read

News

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

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iProspect @ CES 2023: What's Next In Tech & Media

iProspect @ CES 2023: What's Next In Tech & Media

In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.

1 mins read

iProspect bags the Zalando media account

iProspect bags the Zalando media account

The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.

2 mins read

The importance of maintaining investment during periods of financial downturn

The importance of maintaining investment during periods of financial downturn

Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?

4 mins read

Unlocking performance techniques in broadcast media - without being creepy

Unlocking performance techniques in broadcast media - without being creepy

The biggest media opportunities come from borrowing techniques from performance experts. Our Head of Planning, Libby Darley talks data, privacy and targeting without being creepy.

5 mins read

Ad Spend Report December 2022

Ad Spend Report December 2022

Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.

2 mins read

2023: the year to hedge your media investment bets

2023: the year to hedge your media investment bets

Our Head of Investment, Vanessa Eagle gives her perspective on why it's important for brands to split their media investment between brand and performance in uncertain, tough climates.

3 mins read

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