News
iProspect UK and Freemans Grattan Holdings extend media relationship
Blog
iProspect UK and Freemans Grattan Holdings (FGH) today announce a two-year extension of their long-standing media partnership.
4 mins read
iProspect @ CES 2023: What's Next In Tech & Media
Blog
In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.
1 mins read
iProspect bags the Zalando media account
Blog
The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
2 mins read
The importance of maintaining investment during periods of financial downturn
Blog
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
4 mins read
Unlocking performance techniques in broadcast media - without being creepy
Blog
The biggest media opportunities come from borrowing techniques from performance experts. Our Head of Planning, Libby Darley talks data, privacy and targeting without being creepy.
5 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
2023: the year to hedge your media investment bets
Blog
Our Head of Investment, Vanessa Eagle gives her perspective on why it's important for brands to split their media investment between brand and performance in uncertain, tough climates.
3 mins read
RECMA names iProspect as ‘surging’ in annual media network report
Blog
RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.
2 mins read
iProspect featured in WARC’s Gen Z Report
Blog
What do they think marketers need to keep in mind when trying to engage young people? Discover more about Gen Z, at iProspect.
3 mins read
Time to take ownership for the separation of brand and performance
Blog
First published on Campaign UK. James Bailey outlines why brands should be looking to move away from such artificial distinctions between brand and performance for short, and long-term growth.
3 mins read
Accelerating BMWs brand through Europe
Blog
iProspect will be handling BMW's and MINI's offline media strategy, planning and buying in 24 markets across Europe.
2 mins read
Midyear dentsu Ad Spend Report 2022
Blog
The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.
5 mins read