News
Agency-client partnerships: The cost of late briefing could impact 34% of revenue
Blog
Ever since the dawn of the ad age, agencies have been talking to clients about how to solve the ever-growing problem of briefing processes. The performance mindset starts right from the briefing process: it’s all about understanding what drives media performance gains, incremental revenue and brand growth, and what prevents it.
4 mins read
Retail media: the challenges, opportunities and experiments for growth
Blog
Despite a looming recession, retail media is growing – a whopping +29% in Q1 2022 YoY. That’s more than YouTube, and on par with the entire global newspaper industry. Let’s dive into the current state of play, experiments and key takeaways to drive better growth.
10 mins read
iProspect appoints Chief Strategy Officer and Group Managing Director
Blog
Our new Chief Strategy Officer, Amy Watt and Group Managing Director, Chris Worsley have big plans to scale iProspect's brand and performance platform.
2 mins read
The AVOD big bang: consumer and advertiser consumption skyrockets
Blog
Dive into the current state of play in the UK, how consumer habits are changing and why AVOD is ripe for experimentation
4 mins read
What should brands learn from Google Search Algorithms
Blog
Google Search Algorithm Updates are a great source for brands to adjust their organic strategy, rather panicking about it. Learn more on how can you use it to your advantage.
3 mins read
iProspect UK and Freemans Grattan Holdings extend media relationship
Blog
iProspect UK and Freemans Grattan Holdings (FGH) today announce a two-year extension of their long-standing media partnership.
4 mins read
iProspect @ CES 2023: What's Next In Tech & Media
Blog
In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.
1 mins read
iProspect bags the Zalando media account
Blog
The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
2 mins read
The importance of maintaining investment during periods of financial downturn
Blog
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
4 mins read
Unlocking performance techniques in broadcast media - without being creepy
Blog
The biggest media opportunities come from borrowing techniques from performance experts. Our Head of Planning, Libby Darley talks data, privacy and targeting without being creepy.
5 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
2023: the year to hedge your media investment bets
Blog
Our Head of Investment, Vanessa Eagle gives her perspective on why it's important for brands to split their media investment between brand and performance in uncertain, tough climates.
3 mins read