How can brands build a partnership primed to drive customer growth, digital transformation, and innovation?
In a conversation with Liz Vance, Chief Client Officer at iProspect, Mark Lawson, EVP & Chief Digital & Information Officer at Cox Enterprises, shares how customer-centric thinking, digital commerce, and AI are reshaping business.
For Cox, success starts by connecting media, message, and transaction, not treating them as separate functions. He credits iProspect’s partnership with helping bring those elements together to create seamless digital journeys that move customers from awareness to purchase through intuitive, customer-centered experiences.
The takeaway for leaders? Growth today requires more than strong media performance. It demands a connected approach to customer experience, data, and commerce.
The conversation also explores why the most effective experiences are both data driven and deeply human, and what it takes for organizations to move beyond AI experimentation to scalable business value.
Watch the full session to hear how Cox is approaching customer growth, transformation, and the future of AI, and what today’s leaders can learn from its approach.
