Working in Paid Search for almost 8 years now, I’ve lost count of the number of times clients have asked me why they should bid on their own brand terms. “We already show up at the top of the natural search listings!” they say. Paid Search can mean very different things for individual brands so the best answer is specific and tailored to your business. To understand the right approach for you, answer these 5 questions:
At the end of the day, Paid Search is the most measurable of media so you can always make sure you’re getting value for your money.