To succeed in an increasingly complex digital economy, it is more vital than ever to be driven by a mindset that is inspired by the future, delivered today. Marketers must ensure their capabilities, solutions, and relationships are data informed and technology enabled in order to deliver better business outcomes.
In the 2018 Future Focus whitepaper, iProspect examines how machines and technology are impacting marketing and advertising today. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies.
Enhanced Customer Experience: closing the gap between consumer expectation and brand reality.
Digital Assistants are the New Gatekeepers: the dynamic between brands and digital assistants.
AI & Machine Learning Transform Marketing: the powerful impact that can be unlocked by brands who have effectively leveraged joint human and machines strategies.
Commerce Everywhere: the shrinking distance between inspiration and conversion, and the shift from discovery to transaction.
The Rise of Amazon, the Everything Store: mastering the new marketplace to stand out.