Basil is Vice-President, Commercial Performance, at iProspect. He contributes to the acquisition of new accounts and the retention of existing accounts throughout the Canadian market. With a degree in marketing and more than ten years of experience in digital media and business development, Basil has managed national and international marketing campaigns for renowned brands, including TD, Sunwing, Mars, Sony and Paramount Pictures, and also had a key role in the business development of one of the most well-known programming platforms in Canada.
Basil is passionate about the ever-changing digital world. Motivated by meeting new people each day, he enjoys building real relationships with his clients and delivering them the best results