We’re delighted to announce that iProspect UK won across three category awards at this year’s 2026 Campaign Media Awards. Taking home two major wins & a Highly Commended for our immersive campaign WSQK The Squawk, to promote Netflix’s Stranger Things Season 5 in partnership with Global.
A standout year at one of media’s most prestigious award ceremonies
The Campaign Media Awards are among the most respected accolades in the UK media industry, celebrating the very best in media strategy, innovation and execution. The awards spotlight work that pushes boundaries and delivers measurable impact. To be recognised here is a testament to both creative excellence and commercial effectiveness.
Netflix, iProspect & Global - WSQK: The Squawk
Our campaign for Stranger Things Season 5 won across multiple categories:
- Winner - Branded Content: Podcast & Radio
- Winner - Media Partnerships: Budget over £250K
- Highly Commended - Creative Idea: Budget over £250K
As anticipation built for the final season of Stranger Things, we set out to create a campaign that would go beyond traditional media. The ambition was clear: spark conversation, fuel fan theories, and transport audiences directly into 1980s Hawkins, Indiana.
The result was WSQK The Squawk - the UK’s first branded radio station.
Broadcasting 24/7 across DAB, smart speakers and Global Player, the station delivered over 1,000 hours of original, in-world content. From eerie news bulletins and fictional Hawkin’s ads to glitching signals from the Upside Down, every detail was designed to feel authentic, immersive and unmistakably Stranger Things.
Listeners tuned in to hear from in-world hosts, uncover cryptic clues, and decode hidden messages - all leading to exclusive fan experiences. The station evolved in real time alongside the narrative, culminating in a final emotional broadcast that marked the end of an era.
The creative execution was rooted in obsessive attention to detail. A vintage Inovonics FM250 audio processor and remastered 1980s recordings gave the station its nostalgic sonic identity, while carefully engineered glitches mirrored the show’s escalating tension.
This wasn’t just a campaign - it was world-building at scale.
Delivering measurable impact
- Stranger Things became the most-watched programme across BVOD and SVOD over the Christmas period
- Episodes exceeded 4 million views, outperforming much of linear TV
- 6.3 million Global Player listening sessions and 2.3 million DAB listens in just six weeks
- Global’s most successful pop-up station to date, outperforming both Taylor’s Version and Radio X Oasis by 50% in a shorter timeframe
A collaborative success
This recognition is a testament to the power of collaboration. We’d like to extend a huge thank you to our partners at Global and our client at Netflix for their trust, ambition and shared commitment to pushing creative boundaries. And of course a huge well done to our amazing teams.
Together, we didn’t just launch a campaign - we created a cultural moment that brought fans closer to the story than ever before.
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