iProspect was founded in 1986 as a specialist agency with a unique ambition to help people use search every day. We were ahead of the curve then and still are today. Creating change and accelerating the future is in our DNA.
As part of our 30th anniversary celebration, we presented three sessions during Cannes Lions week to take a look back and then project our future view. The session replays are now available to view.
Chapter I | Legacy
Two organizations. Three decades. One inflection point. iProspect and Google have shaped performance marketing since the internet had a homepage. Legacy framed as a launchpad, not a finish line.
Featured speakers:
- Brendon Kraham, Vice President, Global Search Ads and Commerce, Business &Product Strategy, Google
- Amanda Morrissey, Global Client and Brand President, iProspect
Chapter 2 | Reinvention
The way consumers discover brands is changing fast. Search is becoming more conversational, shopping is becoming more immersive, and AI is transforming how people move from inspiration to purchase. In this session, eBay, Pinterest and Dollar General discuss how discovery, commerce, and AI are reshaping the customer journey.
Featured speakers:
- Chloe Wix, VP, GTM Solutions & Innovation, Pinterest
- Adrian Fung, Chief Marketing Officer, eBay
- Tony Rogers, CMO, Dollar General
- Liz Vance, Chief Client Officer, iProspect US
Chapter 3 | Velocity
Formula 1 did not just grow. It became the cultural event-sport of the decade and rewrote what brand partnership in sport can be. McLaren is the operating system. This is what acceleration looks like at full throttle.
Featured speakers:
- Lando Norris, McLaren F1 Driver, 2025 World Drivers' Champion
- Louise McEwen, Chief Marketing Officer, McLaren Racing
- Dan Reynolds, SVP, Global Marketing, Hilton
- Jill Metcalf, Chief Transformation Officer, iProspect US
For more from dentsu @ Cannes, click here.
