Rahaf Salama, Media Associate Director, nominated Anji saying this, “Anji consistently goes over and above in everything she does. She sets a great example for her peers through her work ethic, attitude, and willingness to step in and help whenever needed. Anji is always positive, brings great energy to the team, and is someone others can truly rely on. She’s always curious, eager to learn, and shows great potential for continued growth.’
Age: 25
Country: United Arab Emirates
Anji’s career highlights
“I’m a Media Planner, working across regional campaigns in the luxury, lifestyle, and FMCG sectors. I contribute to integrated, multi-market initiatives spanning the GCC, supporting media strategy and activation for brands including Kering portfolio and Carlsberg Group. My work focuses on connecting brand storytelling with measurable outcomes through full-funnel media ecosystems and innovation-led activations across digital, commerce, and out-of-home environments. With a background in engineering, I bring structured thinking and analytical rigor to modern media challenges while valuing collaboration across teams and disciplines. I care deeply about how media can drive meaningful growth for brands in a way that connects with the audience and I’m eager about making an impact.”
Anji’s guiding principles
“I’m motivated by building ecosystems where insight, culture, and commerce work together. I’m interested in understanding how people engage and choose brands across touchpoints and translating those behaviors into effective media experiences. I value collaboration, accountability, and continuous learning, and I’m passionate about work that moves brands and the industry forward.”
This announcement first appeared in Campaign Middle East.
