When nominating Aya for this recognition, Claire Peach, iProspect Media Director, cited Aya's “exceptional ability to present ideas in a clear, confident and captivating way. She combines this with strong team management skills, consistently fostering collaboration and delivering high standards of work. Aya has built trusted, positive relationships with clients and is a true asset to our team, both in the results she delivers and the energy she brings.”
Age: 26
Country: United Arab Emirates
Aya’s career highlights
“As a media manager, working mainly with F&B and entertainment brands, my focus is strategy, but always through the lens of culture. I try to understand what people are paying attention to, what they care about, and how brands can fit into that in a way that feels natural.
“I studied international digital marketing, which gave me a global foundation, but most of my work is about translating that into something that actually makes sense locally. I’m interested in timing, context, and relevance; making sure brands don’t just exist in the market but are present in the moments that shape it.”
Aya’s guiding principles
“Creativity guides how I see everything. I’m naturally drawn to ideas, patterns, shifts in culture, and the subtle signals that people overlook. I don’t like predictable thinking; I’m motivated by finding more interesting ways to approach a challenge.
“I believe creativity isn’t just about expression, it’s about perspective. It’s about asking the right questions, connecting unexpected dots, and shaping work that feels intentional and impactful.”
This announcement first appeared in Campaign Middle East.
