New York, NY (October 29, 2025) - Leading global media agency iProspect has been named Performance Media Agency of Record (AOR) for BJ's Wholesale Club. The dentsu agency will handle performance media for the brand.
The new business marks an expansion of BJ’s relationship with dentsu’s customer experience arm, Merkle. Building on BJ’s current integration of dentsu’s data, technology and identity suite, the addition of performance media led by iProspect will enable more holistic customer experience management.
"We’re thrilled to expand our relationship with BJ’s Wholesale Club,” said Liz Rutgersson, CEO of iProspect North America. “By taking a unified approach to media planning, together we’ll engage audiences and deliver measurable outcomes through a connected flywheel that powers growth across their business.”
iProspect officially began work on the business on October 1st.
This news follows other notable wins including Hy-Vee, eBay, Principal Financial Group, and Mead Johnson. The agency also jumped from #16 to #2 in their Comvergence ranking for new business in 2024. iProspect is known for their performance heritage and full funnel expertise, accelerating future-ready brands through relevant customer experiences.
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ABOUT IPROSPECT
iProspect, a dentsu company, is a leading global media agency. Its unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building. Through a relentless focus on human-centric solutions, iProspect drives accelerated growth for some of the world's most iconic brands, including Abercrombie & Fitch, Albertsons, Cox, Hilton, and more. With a dedicated team spanning over 8,000 media and performance experts across 93 global markets, iProspect is steadfast in shaping the future of brand engagement and market influence through its hyper-specialized capabilities.
About BJ's Wholesale Club Holdings, Inc.
BJ’s Wholesale Club Holdings, Inc. (NYSE: BJ) is a leading operator of membership warehouse clubs focused on delivering significant value to its members and serving a shared purpose: “We take care of the families who depend on us.” The company provides a wide assortment of fresh foods, produce, a full-service deli, fresh bakery, household essentials, various exclusive offerings, gas and more to deliver unbeatable value to smart-saving families. Headquartered in Marlborough, Massachusetts, the company pioneered the warehouse club model in New England in 1984 and currently operates 256 clubs and 191 BJ's Gas® locations in 21 states. For more information, please visit us at BJs.com or on Facebook, or Instagram.
