The way consumers discover brands is changing fast. Search is becoming more conversational, shopping is becoming more immersive, and AI is transforming how people move from inspiration to purchase. For marketers, that means rethinking how brands show up long before a customer is ready to buy.
To celebrate iProspect's 30th anniversary at Cannes Lions, the agency’s Chief Client Officer Liz Vance, led a session centered on how discovery, commerce, and AI are reshaping the customer journey. In conversation with iProspect clients Tony Rogers, Chief Marketing Officer at Dollar General and Adrian Fung, Chief Marketing Officer at eBay; and partner Chloe Wix, VP of GTM Solutions & Innovation at Pinterest, the group delivered can’t-miss insights developed across years of collaboration.
One of the session's standout insights came from Dollar General CMO Tony Rogers: "People choose with emotion, then they justify with facts." As brands lean into AI, Rogers stressed that lasting differentiation still comes down to pairing a strong brand identity with seamless execution.
In this session, you'll hear:
- How AI is transforming the way consumers discover brands and products
- Why discovery is shifting from keyword search to inspiration and conversation
- How Dollar General, Pinterest, and eBay are using AI to create more personalized customer experiences
- Why the future of commerce depends on making shopping more engaging, intuitive, and frictionless
- What marketers should prioritize as AI reshapes discovery, content, and customer expectations
Whether you're building a commerce strategy, investing in AI, or rethinking the customer journey, this conversation offers practical insights into where marketing is headed next.
Watch the full session to hear how some of today's leading brands are preparing for the next era of discovery.
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