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A fully integrated campaign with snapchat at its heart



Tele2's ongoing mission is to be the most popular telecom provider in the Netherlands. With the goal to make everybody part of the colourful and fun rebellious world of Tele2, they aim to show everyone how much fun can be unlocked with unlimited data. To accomplish this, they consistently create campaigns that are a little edgier than you might expect from a telecom provider. Armed with great creative, their next challenge is to reach their target audiences.


Everybody loves to share selfies, especially the Snapchat generation target group, but taking perfect selfies can take a lot of time to get the right lighting, the perfect angle, and the best expression. Research shows the average time spent on perfect selfies is more than five hours a week. That’s why Tele2 introduced the Super Super Super Selfie Snapchat Lens. And, in true Tele2 spirit, we wanted everyone else to join the party as well. With Snapchat at its core, we aimed to involve all other target groups, even the ones without Snapchat.

The Numbers

 Tele2 created a tailor made Super Super Super Selfie Lens, just for Snapchat.

  • +73.1% Uplift in Brand Interest
  • 3.6 Mil Video with Roxeanne Hazes
  • #1 Snapchat Lens in the Netherlands
  • 23.7 Average use of Lens (benchmark 10-20 sec)