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Full funnel seo strategy drives incremental traffic

Dubai Properties


THE CHALLENGE

Dubai Properties is a leading real estate master developer based in the United Arab Emirates and is responsible for shaping some of Dubai’s most renowned and iconic real estate destinations. With Dubai being a hub to real estate and with the rising popularity of real estate related searches, Dubai Properties wanted to leverage organic search as their key channel to drive engagement, awareness and help users find their dream home.

As a result, iProspect partnered with Dubai Properties to collectively achieve below KPIs: Improve domain visibility on search engines by 25%; Increase Property bookings by 20% YoY and Increase organic traffic by 25% YoY.

STRATEGY

iProspect proposed a full funnel strategy to Dubai Properties which aimed at targeting relevant content to spread brand awareness as well as well as by optimizing landing pages to improve conversions.

• Keyword research to identify quick wins and to plan for highly competitive keywords
• Optimized Google My Business listings to promote local brand visibility
• Created and optimized FAQ content along with the required schema
• Navigation optimization to help create an efficient user journey
• Continuous schema backed up blog content creation to maintain freshness
• Several technical SEO projects such as Core Web Vitals & broken link building

THE NUMBERS

Dubai Properties saw a fantastic growth across all organic KPIs

  • +30% Domain Visibility / Impressions
  • +32% Organic Traffic
  • +35% Property Bookings