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Paid Social

There is no single solution to Paid Social. Rather, unlocking its opportunities requires dedicated specialism in the various proprietary platforms social networks have built.

HOW IT WORKS

  1. Platform expertise

    There is no single solution to Paid Social. Rather, unlocking its opportunities requires dedicated specialism in the various proprietary platforms social networks have built. 

  2. Creative strategy 

    With ad units for every business objective, from static display to performance video, creative strategy is critical for success. Our deep content capability enables us to develop broader content strategies to improve paid social performance where needed. 

  3. Measurement sophistication 

    Defining the right success metrics is crucial. Working with key partners, we lead the way in measuring beyond views and shares to understand how a campaign changed consumer perceptions. 

  4. Technology empowerment

    Technology partnerships are key to navigating the scale of Paid Social and automating tasks from creative asset management to reporting, allowing us to spend more time driving incremental performance.