iProspect is the only agency in the Nordic that has been certified for Data & Measurement which means that we are a certified partner on a Nordic level. Our sister company Isobar is already a DoubleClick partner for Creative and together with our Data & Measurement certification Dentsu Aegis Network, DAN, sets the bar for the Nordic market since 2/5 of the certified companies is a part of the Dentsu Aegis Network.
iProspect has been working with the DoubleClick platform for a long time to make smarter media purchases in both search and display. We have set up the system for a number of the largest advertisers in the Nordic region and considering iProspects strong focus on measurable advertising it’s only natural that we have chosen to take the Data & Measurement certification.
iProspect Sweden is one of the largest retailers of Google Analytics 360 in Europe and to be able to offer services for both DoubleClick and Google Analytics is becoming increasingly important as Google has merged their own 360 Suite and DoubleClick teams. In addition, a full use of the Google analytics 360 attribution models requires the use of DoubleClick to track media purchases.