Travelers want their online search for flight details to be fast and easy.
Increase in Quality Scores
Increase in Conversion Rates
Decrease in Cost per Segment
We quickly saw that if we could show the user the best price for their query within one click of the ad unit, we would vastly improve conversion rates and drive substantially more sales for Cleartrip. Although the idea was top notch, the question on everyone’s mind was how do we show the users the best price when they had not specified the dates?