We go beyond optimizing media, we rewire growth
In our most transformative partnerships, we’re not seen as a media agency, but as architects of progress. At iProspect, we turn fragmented signals into clear, actionable insights using advanced analytics, AI-driven personalization, and smart measurement in our performance marketing services. From search to strategy, we bring data together, enhance experiences, and drive real growth. It’s marketing built to move, adapt, and deliver results in this ever-evolving digital landscape.
HOW WE DO IT
Our performance marketing services are built to deliver measurable impact. By combining data-led strategy, efficient planning, and accountable delivery, we help brands connect with the right audiences and drive real business outcomes. This is how we do it at iProspect:
Effective data-led strategy: We leverage audience-first strategies combined with highly relevant and personal messaging to drive results.
Efficient planning: We utilize unique targeting, sophisticated buying methods, and granular structure to create efficient media campaigns.
Accountable Delivery: We guard against media waste by closely monitoring the reach and frequency of media campaigns, and utilizing our industry partnerships to strengthen ad verification, viewability and brand safety measures.
Measurable performance: Our granular structure allows for last-click measurement down to creative and audience levels, and our expertise in brand lift and path to conversion has been proven effective in our countless branding campaigns.
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HOW IT WORKS
Data Transformation Strategies
In performance marketing, your data should be your greatest growth asset—-not a source of friction.
But for many brands, critical signals are scattered across CRMs, commerce platforms, and marketing systems - fragmented, inconsistent, and out of sync. Navigating today’s landscape with that kind of data is like using a broken compass.
At iProspect, we believe meaningful transformation starts with data. We assess your data maturity by its readiness to drive real outcomes. We unify, clean, and activate first-party data to build a foundation that fuels smarter decisions, sharper performance, and sustained growth. From here, our team of experts deploy tailored strategies that turn insights into impactful marketing actions across every channel.
Experience Transformation Strategies
At iProspect we do things differently. We believe that your most valuable data doesn’t always come from clicks. It comes from conversations. In the evolving marketing landscape, from our experience and expertise, we believe content and community are signal-rich environments that reveal intent, preference, and emotion in real time.
We harness this data to build dynamic identity graphs, fuel predictive models, and strengthen personalization across every touchpoint.
Transformation is not limited to channels. It lives in the connections between people and the content they care about. Now, more than ever, it is about providing customers with value!
Organizational Transformation
You can’t optimize what you can’t see - so we make sure you see what matters most.
As traditional signals disappear and new metrics and signals on performance analysis techniques come into the picture, we help brands regain control with advanced data science, predictive analytics, and proprietary intelligence solutions. By unifying customer data and decoding complex journeys, we unlock sharper insights, stronger ROI, and continuous experience-led growth.
In this world of fragmented signals, we believe clarity is your the greatest advantage.
Search Transformation and Evolution
Search isn’t a channel, it’s a behavior.
It happens everywhere, on Google, on TikTok, on YouTube, and on Amazon. It’s how people reveal what they want, moment by moment, platform by platform. We treat search as the world’s largest, real-time intent signal, enriching it with social, competitive, and proprietary data to power a smarter understanding of demand.
We understand, when it comes to performance marketing services and the evolution of the search landscape, aligning strategies and practices has become more essential than ever for sustained performance. Our team of experts use advanced data science and machine learning, where we transform these signals into dynamic insight, fueling faster decisions, sharper performance, and truly customer-led growth.
Understanding what people search for is the key to anticipating their needs, and that is exactly what we do at iProspect.
Intelligence Transformation with Intention
In a world where every platform runs on AI, the brands that win are the ones who influence it.
At iProspect, we expertly shape algorithms by combining platform data with first-party signals, audience insights, and dynamic creative inputs. We build custom algorithms that train embedded AI to work harder for your business.
It’s not automation for automation’s sake; it’s intelligence with intention.
We strategically select data and apply it with precision to engineer outcomes no off-the-shelf model ever could.
Measurement Transformation with Clarity
We turn complexity into competitive advantage.
From clean rooms to proprietary tech, machine learning to regression-based attribution, we orchestrate a modern measurement stack that connects the dots across platforms and channels - securely, intelligently, and at scale.
It's how we bring clarity to complexity and value to every decision.
WHY IPROSPECT?
As a professional performance marketing agency, we unlock the full potential of your owned media. And not just that, we align data, decision making, and media maturity to the pulse of your business ambition. We turn signals into strategy, platforms into performance, and marketing into a measurable growth engine.
We optimize every owned asset to ensure it’s not just found but chosen. The result? Seamless experiences that elevate brand equity, maximize engagement, and turn passive visits into powerful business outcomes.
Wherever you are in your transformation journey, our proprietary approach to business transformation creates future fit models.
DISCOVER OUR SERVICES - DESIGNED FOR IMPACT
Beyond our performance marketing services, iProspect offers a comprehensive suite of digital solutions including SEO, PPC, content marketing, and analytics designed to drive measurable growth. Our integrated approach ensures all channels are aligned and complement each other with smarter and collaborative processes to deliver results that matter.
READY TO GET IN TOUCH?
We deliver tailored digital marketing services designed to help businesses of all sizes enhance performance and achieve measurable ROI. Our team is committed to responding to all inquiries promptly, ensuring a seamless and supportive experience from the start.
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FAQs
1. What is performance marketing?
Performance marketing is a results-driven approach where advertisers pay only when specific actions such as clicks, conversions, or sales are achieved. In performance marketing, the main focus is on measurable outcomes and ROI.
2. Is performance marketing different from digital marketing?
Yes. Performance marketing services and strategies differ from traditional digital marketing that covers all online marketing efforts. Performance marketing specifically emphasizes campaigns that are tracked and optimized for measurable results.
3. What KPIs are used by iProspect in performance marketing?
iProspect uses KPIs such as conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), brand lift, and audience engagement to measure campaign success.
4. What is different about the approach for performance marketing by iProspect than other performance marketing agencies?
iProspect combines advanced data science, audience-first strategies, and granular campaign structures to deliver precision, accountability, and measurable growth beyond standard performance metrics. The digital space is ever evolving, and our strategies evolve as well to ensure continuous growth.
5. What is the average cost of performance marketing?
Costs may vary based on goals, channels, and audience size. Campaigns can range from a few hundred to several thousand euros monthly, depending on scope and complexity. Get in touch with our teams to get your free proposal!
6. At iProspect, what is the primary focus of performance marketing?
Our primary focus is driving measurable business outcomes through data-led strategies, personalized messaging, and continuous optimization across every digital touchpoint.