It’s easy to be overwhelmed by the volume of data available in digital marketing today, and it can be difficult to understand where to start even for the most experienced marketers. This is where Data Management Platforms (DMPs) can help. Marketers can use DMPs to collect and segment incoming user data into pools in order to make incisive strategic decisions - making DMPs a vital cog in digital marketing strategies.
The fundamental purpose of a DMP is to break data silos and allow the execution of an integrated data strategy. This ambition requires a thorough process of digital transformation, which will fuel collaboration between various teams. Our DMP implementation solution is based on a tried and trusted methodology to help brands lay the foundations for data marketing success. Whether a brand wants to acquire the necessary skills to operate in-house or prefer managed services, they will benefit from the expertise of the best digital marketing and technology specialists.
Our DMP implementation specialists are trained to work with a variety of stakeholders (in-house, agency-side and technology providers) to ensure that the correct processes are in place and to provide best practice guidance. This includes working with Ad Ops on the pixel implementation and DMP naming conventions, collaborating with the Performance Activation experts to support integrations between the DMP and DSPs, defining and creating DMP audiences and ensuring that any second-party and third-party data bought via the DMP is compliant.
HOW IT WORKS
Our experts help brands discover and locate the most valuable data in their digital assets and establish the best way to collect it in a qualitative and quantitative way.
Within the DMP, we help brands identify and structure their data patrimony and compile second-party and third-party data sources. This audience analysis is a critical step towards a robust DMP activation strategy.
We identify clear audiences in the DMP and define how to expand them before digital advertising activations. Lookalike modelling can be done in the DMP or the DSP.
We use the segments from the DMP to re-engage with those who have left without interacting with the brand properties. By clustering users into well defined audience pools, brands have the opportunity to offer content that is more likely to lead to engagement and a higher ROI.
