Voice Assistants

Google Assistant is in Nederland. Wat kunnen de assistants ons bieden? 

Whitepaper: Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing

Tegenwoordig gebruiken 500 miljoen mensen een digitale assistent met gesproken zoekopdrachten. Naar verwachting zal dat aantal tegen 2021 omhoogschieten naar meer dan 1,8 miljard mensen. In samenwerking met Bing onderzoekt deze gezamenlijke analyse de factoren die hebben geleid tot het gebruik van digitale assistenten en spraakgestuurde conversationele handel, en biedt marketeers advies over wat nu te doen. 
Download hier de whitepaper.

Whitepaper: From Novelty To Necessity

Machine Learning evolueert van nieuwigheid naar noodzaak. Deze (engelstalige) whitepaper overbrugt de kloof voor diegenen die hun inzicht in Machine Learning willen meenemen van theorie naar toepassing in de echte wereld in 2018.

"Machine Learning won’t fundamentally change the role that marketers play; instead it will enhance what marketers can do by helping us optimize actions, extract hidden structures from within the data, summarize data in real time into more concise views and descriptions. It will help us move our attention from the tactical to the strategic components of marketing, augmenting human experiences and enriching human competencies."
CHRISTI OLSON Head of Evangelism for Search, Microsoft

Download hier de whitepaper.


Amazon, Alexa and Google Home are here to make your life easier.

Crafting a successful home device experience requires that brands take a more assistive, content-first approach to their marketing strategies. Creating content connection points with consumers through informative content (instead of focusing on strictly transactional interactions) will be a key pivot point this year and next. Building a strong relationship with the consumer will be vital, and the Internet of Things (IoT) will be the medium brands use to achieve these goals.

Author blog:
Steve Beatty
Senior Director, Owned Media


The Rise of the Machines

The Rise of the Machines

Did you know that 1 out of 5 questions asked on Google has never been asked before? Since Google processes over 2 trillion search queries each year, that means there are more than 400 billion search queries entered each year for which Google has never before served up search results. That is an almost inconceivable amount of data that has to be processed by the Google algorithms and engineers. 

Author blog:
Chris Pollock
Account Director, Paid Media