We saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on our bespoke algortithms. CORE processes data at a rate of 6bn rows per minute, doubling the impact of performance media in half the time.
Essentially, we put paid search optimisation for Eurostar into the hands of our AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing.
Eurostar’s business challenge is a universal constant: how does it compete with travel operators to appear at the top of the results when people search by destination.
With this constant business challenge iProspect had to devise a strategy to solve it in a smarter way, and return better results.
