Tracking Consumer Behaviour Amidst Covid-19 (Coronavirus)

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At iProspect, our planning capability combines a data-driven approach (unparalleled access to data) with human-led insight (harnessed for more effective outcomes).To track consumer buying, search demand and media consumption across categories, we have created an interactive dashboard and point of view paper. Over the coming weeks, we’ll continue to share insights that we hope will enable partners to positively support their customers in these challenging times.

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