The new mobile Coca-Cola project born as a start-up built to spread brand recognition among its target audience.
Our challenge was two-fold. First, engage bartenders to upload the WHAT’SRED™ plan and promotions, while at the same time build customer awareness of this app and get customers to actually buy the plan. Our goal was 500,000 downloads in one year.
We launched a disruptive mobile project for our client, and by drawing from the full range of resources available within the Dentsu Aegis Network, iProspect became a strategic media strategy and business consultant for Coca-Cola.
Apps Downloaded in 2 weeks
Online Impacts in 2 Weeks
Plans in 3 Months
iProspect has been key for us because of their great project management and passion for What'sRed.
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