iProspect has moved into the top five in Campaign’s media Europe new business league tables according to data from Campaign’s advertising intelligence tool. Campaign compiles the latest Europe new-business league based on estimated year-to-date net revenue of activity in the region.
After winning the BMW contract, iProspect climbed the ranks and took third position. iProspect manages the group's BMW and Mini brands, unifying offline media planning and buying across 24 European territories, including the UK, Germany, Spain, and Italy.
Mike Enness, Global Business Development Director, iProspect said ‘Since creating the new iProspect in 2021, we are excited to see how iProspect’s building brands with a performance mindset proposition is resonating with clients”
Steve Henderson, EMEA Business Development Director, dentsu said ‘the highly collaborative mindset of our iProspect teams across the region was instrumental in BMW’s decision to appoint us to their offline business. It’s precisely because we have such a deep understanding of integrated planning that they trusted us to partner with their current digital media agency of record’
A full copy of the report can be found here.
