Shenda Loughnane & Dan Friel Headshots | iProspect Global
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iProspect boosts its global leadership with new appointments and promotions

Today, iProspect, a dentsu company, announces new appointmentswithin its global leadership including Shenda Loughnane as Global Managing Director and Dan Friel as the new Global Client President & Head of iProspect Global.The appointments are the latest in a series of strategic hires and promotions at the recently relaunched digital-first end to end media agency.


Loughnane, a dentsu veteran of 11 years, takes on the responsibility of building a highly connected network worldwide which drives consistency, connectivity and scaled innovation for iProspect clients globally. She joins the global iProspect team having most recently held the Group Managing Director, dentsu Ireland position, where she has been working with key accounts including Heineken, Kaspersky and LinkedIn.Prior to joining dentsu, Loughnane ran a digital creative agency, ICAN, for 10 years and throughout her career she has worked for media agencies such as Zenith and Havas in both the UK and across Europe.


Friel will be supporting Loughnane in her new role, as he steps up into the newly created position of Global Client President & Head of iProspect Global. Having been a very successful Global Client President, he now takes on the additional responsibilities of building a ‘one team’ culture in the global team. Friel’s previous roles included Global Client Lead at Carat and Managing Partner at MEC.


Speaking of the appointments, Amanda Morrissey, Global Client & Brand President, iProspect, said; “Both Shenda and Dan join our leadership team with such gravitas and expertise, they will drive us forward on our mission to build a consistent, connected, collaborative and high-performance culture across the agency network. As we continue to demonstrate how iProspect is a brand-new full-service agency to the industry, accelerating brand growth through new thinking and ways of working it is essential we have great talent and ideas help us lead the way.”


Loughnane comments on her new position;“The new iProspect proposition is exactly what clients are looking for right now and it was this focus on performance driven brand building which appealed to me the most about the position.My own career has intersected both brand and performance as well as creative and media, so I firmly believe that with the expanded iProspect remit we can really accelerate growth for our clients."


Friel adds; “I believe there has never been a more exciting time to work at a media agency, the pace of change has never been faster, and the resultant challenges and opportunities have never been more interesting. What the new iProspect offers for clients and for the industry is genuinely amazing and something which stands out amongst all peers. I’m looking forward to working with the team and having a momentous 2022.”


The appointments follow the recent announcement of Danielle Gonzalez as the new iProspect CEO in North America and helps set up a strong global leadership powerhouse for the end to end agency.


Loughnane and Friel have now started in their respective roles.