The WHAT’SRED™ app is designed to focus on leisure and offers geolocated promotions.  This start-up project, developed from within a multinational company, had an aggressive time line which required management to engage personnel at all levels and make rapid decisions that usually require more time.

Working with colleagues across the Dentsu Aegis Network, our iProspect team developed a mobile performance strategy based on content development in-app and out-app that includes text, videos, and infographics.  Our unconventional social media strategy was focused on linkbuilding via special agreements with bloggers and influencers. 

The team employed the latest App Store Optimization (ASO) techniques to build the mobile performance campaign which resulted in successfully achieving the client's app download objective.