We’re already using voice on the go through our mobile devices and at home, but the next big step for voice activation is the distillation of the technology and, instillation of new behaviours into new parts of everyday life. We believe voice will be the biggest shift in consumer behaviour since mobile, and that brands need to be voice-ready if they want to defend their position in this ecosystem. We’re here to help brands make sense of it all, and to help them push their business forward, so that they too can find their voice.
To begin prioritising for voice assistants today, we believe brands should get a baseline for how the major assistants answer queries in their vertical and consider the consumer queries they want to answer. By assessing how assistants answer or what is delivered back, we can identify and surface the white spaces for brands and roadblocks to content development. Brands need to communicate simultaneously, across many fragmented touchpoints, with their consumers. We advise marketers how to create a voice skill consistent with their brand and optimise it to bring additional relevancy for the consumer.
A leader in search marketing for more than 20 years, iProspect is at the forefront of voice search. We utilise our expertise in SEO to optimise our clients’ content, making it both conversational and easily understood by digital assistants. These digital gatekeepers, like people, only give one response to a question, so it’s not good enough to just be in the top 10 ranking. Brands need to be number one. In addition to search optimisation, we help brands build bots or voice apps that create new channels for their most important services.
