In a space typically owned by mailed circulars and print ads, Staples followed the shifting consumption patterns of their customers, by embracing a digital-centric approach. Staples identified an important opportunity to scale their digital co-op program with clear measurement strategy and by attributing sales credit to vendor products.
Vendor partners often have their own e-commerce sites and they can choose to spend their dollars elsewhere. A retail co-op allows both Staples and the vendor to enhance their advertising dollars beyond what was available to them to drive their existing .com sales goals. Achieving a positive category level ROI would create success for both Staples and the vendor.
Leverage digital performance best practices to power your campaigns. Start your partnership with iProspect today!
