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Head of Analytics

The purpose of this role is to provide a global vision on Digital Analysis and to make sure state of the art and innovative services are provided to our clients.

Essential Duties and Responsibilities/Key accountabilities:

  • Sets vertical web analysis strategy and directions
  • Creates guidelines on Web Analysis
  • Grows and develops product offering to keep it leading edge
  • Management of analytics platforms and technical implementation
  • Responsible of growing the revenues from web analysis projects, including business development with group and new clients
  • Project management Google Analytics Certified Reseller
  • Cross team collaboration with Ad Operation and Data Team
  • Responsible for Attribution / cross device analysis and offline data integration
  • Ownership of Web Analysis revenue
  • Develops junior staff and is in charge of internal and external trainings
  • Promotes best practices, working with Dentsu Aegis Network
  • Builds strong relationships with internal and external stakeholders
  • Participates in strategy definition for top agency clients
  • Participates in new business pitches

Education and Work Experience Requirements:

  • Excellent knowledge of main Analytics technologies (GA, 360, Omniture, etc)
  • Extensive knowledge of Tag Container management (GTM, Tag Commander, etc)
  • Knowledge of Media industry and its dynamics
  • Knowledge of programming and coding would be a plus
  • Experience benchmarking across different industries
  • Is a strategic influencer at all levels
  • Global new business experience
  • Excellent computer proficiency (MS Office – Word, Excel and Outlook)
  • Good level of English language, both written and oral

Personal Specification/Skills:

  • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
  • Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
  • Analytical mindset and financial acumen
  • Effective time management and project management skills
  • Strong interest in digital industry and thirst for innovation

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