Senior Digital Consultant

> Applicare

Job Description

Essential Duties and Responsibilities/Key accountabilities:  

  • Plan, manage, optimize programmatic campaigns 

  • Plan and manage paid search (AdWords, Bing, etc), paid social (Facebook, Twitter, etc) and display performance campaigns (networks, affiliation, DEM, retargeting, etc) including but not limited to brief understanding, strategy definition, budget split on media vendors, payout negotiation, media plan creation, booking, ad creative delivery to media vendors, search and social account set up, keyword list, copy creation, daily optimisations, reporting 

  • Assist with client interactions including reporting, meetings, QBRs as needed 

  • Always maintains a strong focus on clients’ KPIs and is eager to find ways to meet targets 

  • In charge of liaising with the client on all digital activities and trends 

  • Ensures best practice and innovation in all activities

  • Support digital leader / partner in managing and coordinating the team 

  • Builds strong relationships across Client Services and other channel teams 

Education and Work Experience Requirements:  

  • 4+ years of experience in digital campaigns management 

  • Excellent knowledge of DSPs (DV360, Adform) 

  • Excellent knowledge of search and social adv platforms (AdWords, Bing, Facebook, Twitter) 

  • Good knowledge of display performance media vendors and technologies 

  • Excellent computer proficiency (MS Office – Word, Excel and Outlook) 

  • Knowledge of conversion optimization practices 

  • Familiarity with Ad Serving and Analytics technologies 

  • Analytical mindset and financial acumen 

  • Good level of English language, both written and oral 

Personal Specification/Skills:  

  • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers 

  • Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service 

  • Effective time management and project management skills Team working and collaborative attitude 

  • If necessary is able to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices