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Meet the Evolved iProspect

newsJanuary 5, 2024

Dentsu recently realigned strategic capabilities across the North American market to help clients capitalize on the next wave of growth through customer transformation and technology.

As part of this transformation, we brought together two industry pioneers that have shaped the modern performance media landscape. iProspect and Merkle have now combined our best-in-class media offerings under the iProspect brand as one of dentsu’s three powerhouse go-to-market global media agencies.

The evolved iProspect brings the leading performance heritage and full-funnel expertise of the legacy agency (which has existed since 1996), together with the sharp focus on customer-experience and person-level identity centered media transformation that has been core to Merkle’s media offering.

At the helm is Liz Rutgersson, CEO, iProspect North America—a seasoned industry leader who has been with dentsu for 14 years, leading high-growth media teams in EMEA and Americas.

Our Evolved Offering:

As a joint entity, iProspect is well positioned to help future-ready brands move forward faster by generating demand and accelerating decisions at every media touchpoint, delivering:

  • Identity-first decision making powered by Merkury, dentsu’s leading data and identity platform
  • Performance everywhere: generating demand at every media intersection
  • Vertical expertise that understands business needs, using media prowess to drive business outcomes + transformation
  •  Outcome-driven innovation
  • Relevant and frictionless brand experiences that deliver growth

Read more about how Liz Rutgersson, Amanda Moore, Chief Growth Officer, and iProspect’s executive leadership team will bring this new vision to life in an exclusive interview with Adweek.