We are thrilled to announce that iProspect has been awarded Silver for Best Use of Data and Insights at the 2025 Performance Marketing Awards, for the work with Saga Cruises.
A successful data-driven approach
This award is a huge achievement for the team, as the judges’ evaluated entries based on smart and strategic use of first -, second -, or third- party data. Going beyond surface-level data collection, this award highlights iProspect’s use of strategic thinking and sophisticated analysis to drive action from insights.
The category required entrants to clearly illustrate how their data-driven approach directly contributes to the success of their campaign, which iProspect successfully demonstrated.
Delivering digital excellence
The campaign focused on harnessing first-party data to improve acquisition and retention across digital channels, and the strategy delivered impressive results – driving record revenues in 2024.
Standing out for its innovation and creativity, the Saga Cruise strategy combined an innovative use of data with an omnichannel, cross-platform approach that resulted in significant business growth.
Part of Dentsu’s Award-Winning Network
This Silver award contributes to dentsu's impressive performance at the Performance Marketing Awards, where the network's specialist agencies secured multiple shortlists, including a win for sister agency, Carat who received the Bronze award for the Best Lead Generation Campaign and dentsu X who received Gold in the Best Managed Affiliate Programme - Enterprise category. Further reinforcing dentsu's commitment to creating innovative marketing solutions that drive performance for clients across diverse categories.
For more information about the awards and to see the full list of winners, visit: https://performancemarketingawards.co.uk/winners/
