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iProspect Wins Mediapost Performance and Search Agency of the Year

newsNovember 29, 2023

iProspect has been named Performance and Search Agency of the Year by Mediapost, a highly regarded advertising industry trade magazine. The annual awards recognize the best of the best in media, across various agency categories.

This honor recognizes the undeniable strengths of iProspect for its storied performance marketing heritage, along with the newly integrated Merkle media US practice, which has won this distinct honor five out of the past seven years. As an agency, iProspect takes a differentiated approach to our work with data, introducing new tools and best-in-class insights to guide clients in driving better performance outcomes, including the launch of dentsu’s Merkury suite of solutions allowing clients to truly own their identity. This year iProspect has also been leading in Artificial Intelligence, from cutting-edge partnerships with the likes of Microsoft and Google, and new proprietary product development. A more in-depth AOY profile piece will be published by MediaPost in January.

Liz Rutgersson, CEO, iProspect North America shared on the win: “We are incredibly honored to be recognized by Mediapost for our efforts in leading our clients into the future during what has been a transformational year in media and specifically in search and performance marketing. After nearly two decades of sustained Paid Search industry leadership, we know where media is going because we’re proactively shaping the changes. We look forward to a momentous year ahead as we continue to accelerate and expand our offering to drive performance for our clients both today, and tomorrow.”