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iProspect secures Interactive Investors first ever TV sponsorship

newsApril 11, 2022

iProspect secures Interactive Investor’s first ever TV sponsorship

Dentsu UK&I’s iProspect has secured an exclusive cross-platform partnership between Interactive Investor (ii) and Sky Media in the UK, representing the retail investment platform’s first foray into TV sponsorship.

Launching today, the one-year partnership will see Interactive Investor feature around the Financial Report on Sky News which airs four times a day on weekdays during stock market trading hours between 9am and 5pm. The regular report brings viewers key share index and market movements including major currency markets and exchange rates.

For the first time ever, the sponsorship package extends onto Sky News’ popular social channels, including The Ian King Show. It also comprises a contextual digital presence on the Business section of and the Sky News mobile app as well as live simulcast of the financial report on Sky Go.

Interactive Investor is headquartered in Manchester and the new partnership is the result of collaboration from teams also in Manchester at iProspect and The Story Lab, dentsu’s partnership content arm, together with Sky Media. Recipe are responsible for the creative.

Zoe Lawrie, Head of Brand and Creative, Interactive Investor said:

“We’re thrilled to be able to kick off a new partnership with Sky Media. The Financial Report is an incredible match for our target audience’s interests and will ensure we get regular and relevant brand cut-through in a crowded broadcast market.” 

Heidi Kenyon-Smith, Client MD, iProspect said:

“We’re really proud of the work we’re doing for Interactive Investor from Manchester. This is a fantastic example of how iProspect is collaborating with dentsu colleagues at The Story Lab to create effective solutions for our clients and marks an important next step on ii’s brand building journey – providing the perfect environment for them to reach a significant and financially minded audience throughout the year.”

Sarah Jones, Director of Planning, Sky Media said:

"We’re delighted to have agreed this long-term deal with Interactive Investor as the exclusive cross-platform sponsor of the Sky News Financial Report. It's great to be working with dentsu and iProspect on the brand’s first foray into sponsorship, and we look forward to watching the partnership develop across 2022 and hopefully beyond."


For further information, contact:

Claire Cumberland - Head of Corporate Communications, UK & Ireland                          


About dentsu international

Part of dentsu, dentsu international is made up of eight leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. 

About Sky Media

Sky Media is the advertising sales arm of Sky, helping businesses of all shapes and sizes to grow. Through world-class premium content & channels, combined with market leading data-driven innovations like AdSmart, Sky Media gives brands access to audiences wherever they are, however they watch.

Reaching over 93% of the UK population, Sky Media represents over 130 channels including all of Sky’s quality channels and sites including Sky Sports, Sky News, Sky Max, Sky Showcase, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of renowned broadcasters including Viacom (Channel 5, MTV, Comedy Central), Discovery Networks, GREAT!, A+E Networks, AMC Networks and BT Sport.

As Europe’s leading direct-to-consumer media and entertainment company and owned by Comcast NBCUniversal, Sky Media has a truly global footprint. So whether local, national or international, new to TV, a startup looking to scale quickly or an established brand; Sky Media’s award-winning solutions deliver for brands.