Dentsu and Amazon Ads recently co-hosted In the Box, an intimate summit designed to deepen the Amazon Ads-dentsu partnership for our clients and teams. The London event hosted more than 100 in-person attendees, including global and UK-based clients and dentsu team members.
Will Swayne, Global Practice President – dentsu Media, characterized the Amazon-dentsu partnership as “a key pillar within our strategy for growth. … As we look forward to the future in a world that is becoming 100% addressable, shoppable and accountable - and increasingly algorithmic - we see Amazon as a key partner for us.”
Featuring exclusive content from Amazon’s recent unBoxed event in Austin, Texas, the summit was designed to push the boundaries of brand growth beyond the conventional.
Among the summit speakers was CyborgAngel, streamer and Twitch ambassador, who shared her excitement for working with brands. “The thing I’ve found most inspiring is the [number] of different brands that are interested in working with streamers and working with different types of advertisement and what’s yet to come.”
This first, one-of-a-kind In the Box experience redefined the traditional summit, delivering transformative, ready-to-use insights to supercharge brands’ media approach. From breakthrough video ad platforms to the latest advancements in gaming, sports, and creative sponsorship, attendees gained actionable strategies to elevate their brands.
