Culture Accelerated: From a Stroke of Luck to Engineered Success
At Cannes Lions 2025, iProspect brought together a bold panel of strategists, creators, and cultural disruptors to answer one urgent question:
Can brands stop chasing culture - and start shaping it?
Filmed live at Spotify Beach, this 30-minute conversation, Culture Accelerated, explores how cultural relevance is no longer guesswork - it’s a system. One that can be decoded, scaled, and optimized for business impact.
🎬 Watch Now: Culture Accelerated – From a Stroke of Luck to Engineered Success
Featuring
- Bonin Bough – Co-Founder & Chief Strategy Officer, Group Black
- Andy Schneider – Manager, Creative Strategy, Reddit
- Jenny Tsai – CEO & Founder, WeArisma
- Tifenn Cloarec – Global Head of Strategy, iProspect (Moderator)
Key Themes Covered
- How to identify cultural signals before they peak
- The strategic balance of relevance, momentum, and impact
- What it takes to earn cultural equity with real communities
- How media craft and cultural fluency create measurable success
“Culture marketing isn’t about luck anymore. It’s about intelligence, timing, and execution.” - Tifenn Cloarec
This conversation is a preview of Culture Accelerated, our upcoming thought leadership report from iProspect - offering a blueprint for brands looking to play smarter and win bigger in culture for 2025 and beyond.
Why This Matters
In the Algorithmic Era, attention is fragmented, trends move at the speed of swipes, and consumer expectations are fueled by community. To break through, brands need more than creativity - they need cultural engineering.
Stay tuned for the full Culture Accelerated report, dropping soon on iProspect.com.
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