- DOOH campaign to drive awareness for new zero-added sugar range reaches over 14 million people
- Increased UK sales for Capri-Sun Orange Zero Sugar by 17% in DOOH-supported stores
London, UK: 10th December, 2024 – iProspect, a dentsu company, has revealed the impact of its collaboration with the iconic kids’ drink brand, Capri-Sun, which has delivered tangible results for the brand in the UK.
The campaign – which ran from April to September – aimed to build awareness for Capri-Sun’s new zero-added sugar product range nationally. It targeted families with activity across connected TV (CTV), video-on-demand, YouTube, digital and social channels. This was also supported by Capri-Sun’s biggest-ever DOOH push, with 297 placements in the UK, including roadside, play centres and point-of-sale screens in large supermarkets.
The DOOH activity delivered across all formats, reaching over 14 million people and generating over 30 million impressions. It drove a 17% uplift in sales of Capri-Sun Orange Zero Sugar in stores supported by DOOH across the UK. This figure increased to 24% in stores within a closer proximity.
“We are delighted by the results of the campaign,” said Anke von Hanstein, senior marketing manager, Capri-Sun UK. “By combining bold, eye-catching, and audience-relevant creatives with unique insights on behaviour and impact, we were able to promote the advantages of our zero-sugar range to key audiences. The campaign marks another significant investment in our brand and its future in a key European market, as we continue to focus on increasing market share and awareness of our range of products.”
“2024 has been incredibly rewarding,” said James Bailey, CEO at iProspect. “We have been able to launch a new product range, with new innovations, for iconic household brands like Capri-Sun. The campaign took a completely holistic approach to engagement, moving from only point of sale to include roadside and play centre ads that delivered tangible results on Capri-Sun’s bottom line. We are all excited to partner on the next campaign and continue to push boundaries.”
About Capri-Sun
The Capri-Sun brand, owned by Capri Sun Group Holding AG in Switzerland, has been delighting taste buds since its launch in 1969. As a privately held company, Capri-Sun has grown to sell over 6 billion pouches in more than 100 countries every year, making it the #1 kids drink and a trusted love brand in households around the world. With their diverse range of flavors and products, including low and no added sugar versions, Capri Sun continues to be the top choice for refreshment and fun for kids and families everywhere. Products are packaged in eco-friendly materials, among them our signature recyclable pouches, reflecting the company’s commitment to sustainability.
About iProspect
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Hilton, Levi’s, Budweiser, Microsoft, Procter & Gamble, Kering and more. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
Press contact: Kirstie.Holsworth@carat.com
