Our team recognized that users tend to search for destination-to-destination flights for example, ‘Mumbai to Delhi flights,’ without indicating date ranges. The Cleartrip homepage, although brilliantly designed, needed additional configuration to show the user the best price for their query within one click of the ad unit, instead of prompting the user to fill in the date range in a second query. Having to enter search details twice was a conversion hurdle that led to substantial drops.

​1 Through detailed research of the industry trends, we concluded that 85% of domestic flights are booked within 30 days of flying. Keeping this in mind, we created dynamic landing pages and built an API to the flight prices.